The app provides services or resources directly to consumers, making it a B2C product. In B2C products, understanding consumer needs and offering a positive user experience is crucial. The German Sport & Olympic Museum has become the first museum in the world to digitally transform its entire infrastructure by introducing IoT and an innovative app by IT intouch company. Bluetooth beacons allow precise visitor tracking throughout the museum, creating a unique digital experience.
Background
The German Sport & Olympic Museum was a client of IT intouch, where my initial responsibility was to update the app's UI. Additionally, I also improved the app's UX
Before implementing IoT technology and the app, the museum faced the challenge of making the experience more engaging and interactive for visitors, especially younger generations. The user interface (UI) was not given sufficient attention during the implementation phase. The design was not user-friendly.
Main Problems:
The design doesn't engage users.
The museum has difficulty attracting new audiences.
IT intouch requirments:
The app design hasn't been updated in years, change the app from the UI part.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases. Goal: Create an exciting user experience! Focus on improving accessibility
Research & Planning
I conducted desk research to identify challenges and user needs. I defined target audience segments and outlined key features based on user needs and market trends. Understanding user needs is essential for design.
Design & Prototyping
I worked closely with PM to create intuitive user interfaces and interactive prototypes. Based on user feedback, we made iterative refinements to the designs to enhance usability and visual appeal.
Development & Implementation
I prioritized feature development based on user feedback and technical feasibility. Implemented IoT algorithms to analyze user behavior and optimize recommendations.
Testing & Optimization
Conducting a User Experience Questionnaire (UEQ test) helped me assess and improved the design's usability. Gathered user feedback through testing and iteratively optimized the app based on usability metrics and user satisfaction.
Redesigned the app to ensure that navigation flows were straightforward, UI elements were intuitive, and content was easily accessible in multiple languages. Improving the UI will enhance visitor satisfaction by making it easier for them to navigate exhibits, access information, and engage with interactive elements.
Simplifying UI
Conducted thorough UI and redesign phase to prioritize user-friendliness. Focus on intuitive navigation, clear information display, and accessibility. The image under the buttons changes according to the museum's pictures. Simplifying the UI involved prioritizing essential elements, using clear visual hierarchy, and reducing unnecessary elements. This approach aimed to enhance user comprehension and navigation efficiency.
Attract younger generations of visitors
Offered interactive challenges that used IoT sensors to track and respond to visitor actions, ensuring easy access to all app feature.
Implementing IoT Technology
Created interactive exhibits that respond to visitor movements or provide real-time information based on location.
Conducted a usability test to evaluate the app's effectiveness and user-friendliness by Figma App. After conducting the usability test, I implemented the following changes:
These improvements likely contributed to increased usage, higher customer satisfaction scores.
Improve Accessibility
Merged two pages into a single page for improved navigation and efficiency.
Simplified the user interface to enhance usability and minimize confusion.
Added support for multiple languages to a diverse users and improve accessibility.
Increase Customer Satisfaction
Measure through user feedback surveys before and after the changes. Aim for a specific percentage increase in satisfaction, such as an increase of customer satisfaction by 15%.